Living with, or caring for someone with Alzheimer's can be extremely difficult, especially when it comes to balancing the need for independent living with the safety of the sufferer and the peace of mind of the relatives. Vodafone is working with the Spanish Red Cross to offer a service, called SIMAP - Intelligent Personal Alert Monitoring System, which supports people with Alzheimer's disease and their caregivers. It is a personal monitoring service with an alert programme that provides information on the user's location, on demand, or in the case of an emergency. The objective is to offer Alzheimer's sufferers the confidence to live as independently as possible, safe in the knowledge that discreet, automated technologies are helping to keep them safe inside and outside their homes.